I dug into your Q2 Outbound campaign in Lemlist, comparing step-by-step engagement against your sending-account health.
What the campaign stats show
- Reply rate fell from 6.8% to 2.1%. The drop starts on May 12 across all 4 steps, not just one message variant.
- Open rate also dropped (54% to 31%). Opens falling alongside replies points to a deliverability issue, not weak copy.
- Step 1 is the worst hit. First-touch opens cratered, suggesting messages are landing in spam before the sequence even starts.
Deliverability check
- DMARC record missing on outbound.acme.com. check_domain_health flags SPF and DKIM as passing but no DMARC policy, which Gmail now penalizes.
- Sending account [email protected] is over volume. test_email_account shows it sending 180/day against a recommended ~80 while still warming up on lemwarm.
What you can do with Lemlist
Source and enrich leads on your ICP
Search the lemleads B2B database by role, industry, company size, and location, then pull back verified emails and phone numbers from waterfall enrichment, all from a chat prompt.
Diagnose campaign performance
Break down open, reply, and bounce rates per campaign and per sequence step so you can see exactly which message or audience is underperforming and why.
Protect deliverability before you send
Run domain DNS checks (SPF, DKIM, DMARC), test each sending account against its warm-up volume, and validate a campaign is ready before it goes live.
Supported actions in Lemlist
Read & Search
- Get Settings
- Get Statistics
- Get Team Info
- Get Team Overview
- Get Users
- Get User Channels
- Get Campaigns
- Get Campaigns Reports
- Get Campaigns Stats
- Get Campaign Details
- Get Campaign Sequences
- Get Contact Lists
- Get Inbox Conversations
- Get Inbox Conversation
- Get Lemleads Filters
- Get Unsubscribes
- Get Webhooks
- List Watch Lists
- Preview Sequence Update
- Validate Campaign Readiness
- Bulk Get Enrichment Results
- Check Domain Health
- Test Email Account
- Search Campaign Leads
- Search Contacts
- Search Companies
- Lemleads Search
- Load Skill
- Search Help Center
- Recall Memory
Create & Update
- Add Leads To Campaign
- Add Contacts To List
- Add Sequence Step
- Add Unsubscribe
- Bulk Enrich Data
- Call Api
- Connect Email Account
- Create Campaign With Sequence
- Create Campaign From Proposal
- Create Contact List
- Create Or Update Company
- Create Or Update Contact
- Create Webhook
- Delete Company
- Delete Memory
- Delete Sequence Step
- Delete Unsubscribe
- Delete Watch List
- Delete Webhook
- Disconnect Email Account
- Enrich Lead
- Push Leads To Contacts
- Report Unsupported Case
- Save Business Context
- Save Memory
- Send Message
- Set Campaign Senders
- Set Campaign State
- Update Lead
- Update Lead Variables
- Update Sequence Step
- Update Settings
62 total actions available (30 read, 32 write)
Get started with Lemlist
Connect Lemlist to Dust and let AI agents handle your workflows.
14-day free trial. No credit card required.